Leading full-stack customer engagement platform, Exotel, and internet service provider Ezecom have signed a deal that will introduce an innovative private cloud solution to Cambodia to help companies to further digitize their businesses and improve customer service
Ezecom CEO Yuni Lee Heathcote and Exotel Vice President of Global Sales, Binzad Aliar at the launch of the companies' partnership. Photo supplied.

Customer engagement and communication intelligence sectors took centre stage at an ‘interactive’ launch of a partnership agreement between emerging market-leading, full-stack customer engagement platform, Exotel, and internet service provider Ezecom.

The Ezecom-Exotel launch event, which took place at TRIBE Hotel in Phnom Penh on December 9, was attended by representatives from 45 companies, representing the banking, microfinance, Fintech, Insurance, and telecommunications sectors.

The interactive workshop, complete with a panel discussion on the subject of “Achieve Growth and Connected CX with Unified Contact Center”, the launch was designed to introduce an ‘all-in-one customer experience platform that enables businesses to deliver seamlessly, improved, and engaged customers at cost-effective and time-saving with Unified communications and a full-stage customer engagement platform’.

Company representatives who joined Ezecom CEO, Yuni Lee Heathcote, and Exotel Vice President of Global Sales, Binzad Aliar, the launch to take part in panel discussions included Andrew Mittell, Cellcard Director of Customer Experience, Niraj Gupta, Director of MACRO Solutions, and Pom Vannthorn, Head of Customer Service at Wing Bank. Nikhil Sharma, Head of APAC, was the panel moderator.

A panel discussion at the launch of Ezecom-Exotel partnership. Photo supplied.

Speaking at the event, Heathcote said, “It is no secret that excellence in customer service experiences is an integral part of business value proposition for competitiveness. Our partnership today seeks to achieve just that. Together with Exotel, we are bringing to Cambodia the latest in customer engagement and communication intelligence, which I’m confident will transform the way you communicate with and retain customers.”

She added, “Overall, I’m just really excited about this partnership. This is something that a lot of our enterprise customers have been asking for, and I’m glad we are able to deliver such a critical solution with partnership and expertise from Exotel.”

The launch of the partnership agreement is expected to significantly advance Cambodia’s customer engagement and communications intelligence sector and help local companies to further digitize and modernize their businesses.

By moving such operations to a private cloud in Cambodia, local companies will benefit from being able to improve customer service, increase operational efficiency, create streamlined processes, reap the rewards of customer retention by increased customer satisfaction, while complying to local regulations on customer data governance.

Group photo at the launch of Ezecom-Exotel partnership. Photo supplied.


Exotel Vice President of Global Sales, Binzad Aliar, said, “This agreement is all about benefiting Cambodian companies and customers. We are aware of Ezecom’s impressive track record of bringing the latest technical innovations and digital applications to market, which is why we are proud to be able to offer this latest cloud-based solution here in the Kingdom of Cambodia.”

He added, “We are thrilled to be collaborating with Ezecom, part of Royal Group, to offer our customers a comprehensive suite of telecom and cloud services. This is an excellent opportunity for us to showcase our telecom strengths in the region. It will help to spur new innovations in the Cambodian telecom industry and propel both companies forward.

“With Exotel’s cloud-based technology, Ezecom will be able to provide comprehensive, reliable, and cost-effective telecom services to customers across Cambodia. We’re excited to see the impact of this partnership on customers and ensure our digital platform helps their business to thrive forward.”

Some of the benefits of using Exotel’s communications platform include setting up call-routing, call-recording and call-analytics; creating a virtual call-centre; activating automated diallers for sales teams; integrating with sales tools and software; and introducing interactive voice response and call transfers.