So, now that we are on the third and the last trend in the changing landscape of marketing today, let’s make it a comprehensive one. I would like to make it clear that Sonic Branding or audio branding is an integral part of marketing, which, however, is not always directly relevant for the banking and financial industry like most of the other trends. That’s not to say that banks and financial organizations cannot use this type of branding. They can, of course, and many have already set out on that path. Let’s understand the concept first.

The Emergence of Audio Branding for Businesses

Everything around us is marked with a distinct sound, be it our ringtone or the alarm tune. It is true that human beings take the least time in responding to a sound and also has an emotional reaction to it. Certain sounds such the beep of your car lock or a transaction counter assures of an activity, executed smoothly.

Sonic branding is basically the sound of your brand. It is not the same as audio branding because audio branding involves all the noises a brand creates while sonic branding is more streamlined referring to a single jangle or logo that represents your brand/company. Brands like Nokia (the famous Nokia tune), Windows or McDonald’s have long created sonic logos, if you take note.

Sonic branding is emerging important because a piece of sound or music that aligns with your brand’s attributes definitely lends it with a much-needed depth. An impactful sound, as we would all agree, can be extremely evocative.

With Sonic Branding, organizations would be able to connect with their customers on a different level altogether. This is because sound has the power to transcend the boundaries created by not only culture and language but also the visual world. Sonic Branding, interestingly, can be powerful enough to even attract prospective customers that are, otherwise, hardly paying any attention.

Why is Audio Branding So Important Today?

Coming to the banking and financial sector, organizations can definitely leverage this new form of branding by collaborating with the professional Sonic Branding companies.

A prominent example of the branding affecting the finance sector is the sound of BBVA. The organization, with the help of Sonic Branding, has developed its unique sound DNA, which is like a holistic audio identity covering all the digital and physical spaces. BBVA has, by all means, paved the way for future audio branding projects for similar organizations.

Given that it is a new marketing concept, here is how your brand in, general, can make the most of Sonic Branding in a desirable manner:

With Sonic Branding, a brand can capture more attention and make audiences recognize the brand almost instantly. There’s too much information everywhere these days, so focused, undivided attention is indeed a brand’s true asset.

Simultaneously, an organization can earn long-lasting loyalty of the customers mainly because sound triggers emotional responses and are more impactful than visual representations.

By extension, the brand recall is also better because with the sound playing, there is a sudden identification that the customers have.

With Sonic branding, a financial organization can beautifully express its purpose and value. As music is emotive, it communicates complex ideas in a much easier way than how it can be explained or described. It helps you deliver a clearer version of the message you want to communicate to your target audience.

Finally, it’s the sonic branding or the audio branding that resonate the brand name. When a company plays their signature tag along with the brand name or the content that matches their brand positioning, ultimately the audio tag will create feeling around that brand.