The pandemic that has almost led to a global lockdown and extremely unfortunate scenes in numerous countries is also making us learn a few things or two. Simultaneously, it is also the time to boost up your marketing efforts. With the rise of...

Marketing automation is the practice of utilizing software to automate repetitive and complex tasks. It also enhances lead conversion and increase productivity by personalizing the content while also saving marketing time and effort. As per data,...

So, now that we are on the third and the last trend in the changing landscape of marketing today, let’s make it a comprehensive one. I would like to make it clear that Sonic Branding or audio branding is an integral part of marketing, which,...

We had started our discussion with the dominant trends that are exercising a lot of influence on the present-day marketing scenario and the sector that we have been considering is of course, banking and finance. After throwing light on augmented...

In my last article, I had talked about the three dominant trends that are going to influence branding, marketing and customer experience with regards to the banking and finance industry. In this one, I am going to highlight the individual trends...

The marketing landscape has been an ever evolving one. It has been constantly changing over the last few decades and much of the changes are driven by the advent of new technology, evolution of customer needs and customer tolerance. Have you ever...