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Blogs
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Niraj Gupta: Revolutionizing Business through Digital Transformation and Igniting a Culture of Innovation
A Trailblazer in Digital Transformation and a Visionary in Driving Business Success Meet Niraj Gupta, a renowned industry leader who has left an indelible mark on the digital realm. With an impressive background spanning multiple countries...
Private sector’s role in Cambodia’s digital transformation hailed
Private sector is playing a key role in the digital transformation of the economy and society in Cambodia besides creating jobs, said Sok Puthyvuth, Secretary of State, Ministry of Post and Telecommunications, recently. While giving the keynote...
Private Cloud Solutions Enter Cambodia
Leading full-stack customer engagement platform, Exotel, and internet service provider Ezecom have signed a deal that will introduce an innovative private cloud solution to Cambodia to help companies to further digitize their businesses and improve...
Marketing at The Time of the Deadly Pandemic
The pandemic that has almost led to a global lockdown and extremely unfortunate scenes in numerous countries is also making us learn a few things or two. Simultaneously, it is also the time to boost up your marketing efforts. With the rise of...
Marketing Automation: Uses and Practical Applications for Businesses
Marketing automation is the practice of utilizing software to automate repetitive and complex tasks. It also enhances lead conversion and increase productivity by personalizing the content while also saving marketing time and effort. As per data,...
Sonic Branding: A Welcome Strategy for Business Growth
So, now that we are on the third and the last trend in the changing landscape of marketing today, let’s make it a comprehensive one. I would like to make it clear that Sonic Branding or audio branding is an integral part of marketing, which,...
What Significance Does Gamification Hold for Banking & Finance Sector?
We had started our discussion with the dominant trends that are exercising a lot of influence on the present-day marketing scenario and the sector that we have been considering is of course, banking and finance. After throwing light on augmented...
Augmented Reality: A Game Changer in the Banking & Finance Sector
In my last article, I had talked about the three dominant trends that are going to influence branding, marketing and customer experience with regards to the banking and finance industry. In this one, I am going to highlight the individual trends...
The Evolving Marketing Landscape: Key Trends and Factors
The marketing landscape has been an ever evolving one. It has been constantly changing over the last few decades and much of the changes are driven by the advent of new technology, evolution of customer needs and customer tolerance. Have you ever...
“E-banking” The New Buzzword: Technology has changed the facet of Banking
Over the last decade, we have seen an immense rush in the usage of technology to simplify and better engagement of the customers in all business sectors, especially in the finance sector. The banking sector has embraced the true use of technology...
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